Ye, its chief public affairs officer, would be leaving his

 post for “personal and family reasons” on May 31.

This is the latest senior executive departure for JD, which said in February th

at it would lay off 10 percent of its senior executives above vice-president level this year.

The company is now facing tougher competition from rivals such as Alibaba and Pinduoduo. Chen Tao, an analyst at the Beiji

ng-based consultancy Analysys, said JD’s reach in first and second-tier cities is high, or close to saturation, addin

g it should seek new growth engines and pour more resources into smaller cities and rural areas.

Activists are calling for more supervision over labor exploitation in an online crusade spearheaded by software develo

pers against the so-called 996 work schedule, which is widely practiced in China’s tech industry.

The rules-which require employees to work from 9 am to 9 pm, six days a week witho

ut overtime pay-came under fire after a programmer created 996.ICU, a page on cod

e-sharing platform GitHub.com. The page garnered immediate attention at home and abroad.

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