In the past couple of years, Dong Biyong, a mille

lennial enjoyed buying many Palace Museum souvenirs, gifts and other creative produ

cts. “I tried quite a few from makeup kits, lipstick, blush, to various creative gadgets. They are good so

uvenirs in combining the Palace Museum culture and history with their functions,” Dong said.

According to He Jianmin, a professor specializing in cultural tourism research at the Shanghai University of Finance and Econo

mics, said both the Palace Museum and Shanghai Disneyland have high reputation among visitors. Since both bo

ast intellectual property rights over their creative products, counterfeits are virtually unknown.

Shanghai Disneyland, a $5.5 billion theme park, received more than 11 milli

on visitors in its first year of operation (2016-17), and is “close” to the break-even point.

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