The success case of Entertainment One in defending th

Last year, the Hangzhou Internet Court ruled in favor of Entertainment On

e which identified the infringement of the Peppa Pig copyright by two Chinese comp

anies. These companies were subsequently ordered to cease production and sales of their toy kitchen sets

that featured the image of Peppa Pig. They were also ordered to pay a combined 150,000 yuan ($22,150) in fines.

“As we are still a relatively new brand in China, the biggest achievem

ent is to have made such an impact on piracy in such a short space of time,” Pfeiffer said.

First broadcast in the UK in 2004 and formally introduced in China

in 2015, the cartoon chronicles the adventures of Peppa, her family and friends. The latest trai

ler for the theatrical release of the Peppa Pig generated more than 1.5 billion views in China, according to company stat

istics. Its popularity has generated a raft of toys, clothes and other spin-off products. Counterfeits are also rife.

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