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can be very educational and well within the reach of ordinary families, she adds.
One of Ctrip’s most popular museum tours in Shanghai costs just 168 yuan for a child,
and is led by a scholar from Shanghai-based Fudan University’s School of Life Science.
The tour is open to children older than the age of 5 during weekends and exposes them to fossils and specimens.
Ctrip has developed 12 themed study tours, such as scientific ex
ploration, outdoor survival and sports, to meet the growing needs of the market.
Each product has been divided to suit different age groups and learning goals, so c
ustomers can more easily choose the one that best suits their needs, Zhang explains.
For the fast-approaching summer, a series of tours coverin
g both Eastern and Western civilizations in such destinations as Henan province’s Luo
yang and Shaanxi province’s capital, Xi’an, have been developed for children to better understand the Silk Road.